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December 6, 2017

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Free IVR service for women launched

LAHORE: Punjab Livestock and Dairy Development Board (PLDDB) and Telenor Pakistan on Tuesday launched Khushaal Aangan, a dedicated free of cost IVR service for female farmers in Punjab.
In a statement, Punjab Labour and Human Resources Minister Raja Ashfaq Sarwar said, “It (Khushaal Aangan) is a positive and encouraging step towards empowering the Pakistani women as it extends the benefits of the industry-leading Mobile Agriculture service Khushaal Zamindar to women in a more focused way.”
The minister congratulated Telenor Pakistan on the launch of this exclusive, female-friendly advisory service, and thanked them for continuing to supplement the government’s efforts for a digital and empowered Pakistan.
PLDDB CEO Saira Iftikhar said, “With Khushaal Aangan, the rural woman will be empowered and equipped with the knowledge she requires for rearing healthier livestock and to improve health of her family members.
Currently, more than four million farmers in Punjab are using Telenor Pakistan’s agriculture service ‘Khushaal Zamindar’ and over 10 percent of them are women. Female farmers can simply dial 727251 to subscribe to Khushaal Aangan and get information regarding livestock rearing, family health, nutrition, hygiene and sanitation.

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